As the Co-founder and Chief Creative Officer for Health Please (and Nth sense - a product of health please), brand strategy, marketing and product development, function under me. I manage offshore development and marketing teams. The prime focus is strategic branding and Product development for which I have designed the Website, User & Lab Apps and the complete LIMS software along with the marketing campaigns.
Both the Lab app and user apps were designed keeping in mind that they will be adapted into vernacular languages. Keeping the graphics universal but in cognition to the indian audience.
Health Please aims at making world class technology available to small and medium laboratories in tier 2 and 3 cities in India at an affordable price. Health Please functions as a booking platform for patients to help them get access to labs at one click. It also provides a sophisticated LIMS software to automate and manage labs efficiently.
Developing trust and ease of navigation was the main focus of design. The color palet was developed to ensure a secure, clean and trustworthy experience.
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Health Please LIMS is one of my major projects where the complete UI /UX was designed to help lab assistants in small cities with limited exposure to such software. Thus the simple and clean design language. Testing of the software in such clinics gave an insight that a text dominated software was less overwhelming for them.