CSA LOCAL ROOTS
Events for fun food and resources
ReBranding and Diversifying Local Roots: (Foodgasm)
Local Roots NYC CSA is a community of farmers that are aiming to produce, distribute and sell produce grown and sourced locally to the Local Roots community.
Founded and run by Wen-Jay Ying, Local roots is an initiative to to inspire home cooking culture with the help of locally sourced produce.
The whole idea behind local roots is to help build a bridge between people and local farmers. Their aim is to encourage people to buy locally sourced vegetables and produce and to build a community.
We decided to promote this sentiment through events where chefs teach a group of friends and family to use the local produce. We noticed that many people are not aware how to use the local produce.
Process:
Understanding the business model and exact roadblocks.
Overview of the CSA Marketplace and user response.
Understanding the gap between the offerings and user aspirations.
Developing Ideas to bridge the above gap.
Running a pilot project to gauge the customer response.
Scaling the pilot.
Please go through the flip book below to see the complete process and business model.