Augustt is a new age startup, providing design focused Corporate gifting Products to its clients. It provides unique and stylish corporate gifting solutions to its clients which their employees/clients love to flaunt and use. Its major offering revolves around backpacks and office bags, which are custom designed according to the brand language and guidelines. Augustt believes that backpack is an integral part of an employee’s life, helping the brand connect with them while also getting an excellent branding opportunity. Some of the major clients of Augustt are Credit Suisse, Isobar commerce, Xoriant Technologies, Emtec Technologies, Hyundai Construction, Mphasis and more.
The graphics on the inhouse range was desined in different categories with respect to age groups and function. We have 5 categories - Flaunt Tool, Colour Splash, Workoholic, Wonderlust and School.
The Branding and advertising was specifically done revolving around these. The Website was also designed to showcase the variety we have.
I was the Chief Designer for AugusTT. The logo was inspired from shoulder belts of a backpack when worn and incorporated into the TT of brand name. I chose the brand Colours of White Grey and Red. I wanted to give a classy but chic and sharp feel.
The Social media campaigns were designed using the mascot. I have designed a complete family of cartoon characters alongside the mascot which are used in storyboards as a parallel marketing tool. Since we are concentrating on corporate gifting we also needed a chic campaign and so along the introduction of our categories we designed a separate design language revolving around them.
